Shell page. Structure and photo slot are final. The writing below is a starting draft in your voice — rewrite it as yours. This is the one page where personality does the heavy lifting.
- The real photo — the avatar does hook duty on the homepage; this is where a reader meets you
- Whether to name the level explicitly here (the masthead deliberately doesn't)
- Washi photos — patterns and rejects (two slots, side quests)
- Resume PDF to link from the nav
- Behance / LinkedIn / Figma URLs for the footer
I design the surfaces where people pick a financial product they don't fully understand yet.
Most of my recent work has been on a card marketplace for a top-five US issuer — navigation, category pages, product templates, whole-page recreates. Roughly a million sessions a month passing through decisions I was responsible for.
What I care about more than the shipping is whether it worked, and whether anyone can tell afterward. That second part turned out to be the harder problem, and fixing it is the thing I'd most want to be hired for.
I was the senior and the lead on that partnership's design work, which meant end-to-end ownership from framing through live results, plus directing a junior designer along the way.
The avatar handles the homepage. This is where a reader actually meets you.
On level, since the masthead doesn't say
Currently a senior designer and design lead; targeting staff or principal on an individual-contributor track. I've managed and I'd rather go deep than wide — the work I'm proudest of is a system nobody asked me to build, not a headcount.
The masthead doesn't state a band because bands are relative to the company. The work should set the level.
How I work
I explore more than I ship, on purpose. Eleven structural directions for a navigation redesign, four built, two tested. The discarded ones are documented with their reasoning intact, because a direction you can't explain killing is a direction you didn't really evaluate.
I write down what I got wrong. Every case study here has a limitations section, and they're not decorative — undocumented test pauses, assumptions I designed in without interrogating, a compromised test I let go to market without recording the delta. That last one is mine and I'd rather say it than have someone find it.
I read results before I defend designs. Twice now I've recommended against a variant that looked better on the metric everyone was watching.
Side quests
Things I'm making right now, rather than a shelf of finished ones. Both of these are early.
Custom washi tape
A continuous repeat on a strip 15mm wide, printed semi-transparent, and torn at a random point by whoever uses it. Which means the pattern has to survive being cropped anywhere, read at a scale most surface design never has to consider, and work over whatever colour it lands on.
I started this because I wanted a specific tape that didn't exist. It has turned out to be the most constrained design problem I've touched in a while, and I've thrown away more prints than I've kept.
A year of shows
I go to a lot of live music and I've been photographing it without doing anything with it. The version of this worth putting on a portfolio isn't a photo dump — it's an actual editorial project with a format and a typographic system, where the shows are the subject and the design is the point.
Future slot. Not built yet, and deliberately not included as documentation. It becomes a side quest when there's a designed artifact — a consistent spread format, a real type system, something that would hold up as a zine. Until then it's a hobby, which is fine, and it lives on my camera roll.
The fountain pens are real but they're a collection, not a project — the footer already says everything that needs saying about them.
What I'm looking for
Being specific here filters better than being available.
- Staff or principal, individual contributor.
- Depth over headcount. I've managed and I'd rather own the hardest problem than the biggest team.
- Somewhere results come back to design.
- Or somewhere that wants help building that, which I've now done once from scratch.
- Somewhere I can show my work.
- Everything in this portfolio is real client work under NDA — here's what's real and what's a stand-in →. I'd rather work somewhere the results are mine to talk about.
- Complex products with real consequences.
- Financial services, health, anything where the user is nervous and the stakes are legible. I'm not looking for a lifestyle app.